Event partners and activities

The 28th edition of the NRJ Music Awards, set for October 23 at the Palais des Festivals et des Congrès in Cannes, will be supported by eight partner brands alongside NRJ Global and the Jean-Paul Collective. These partners include NRJ Mobile, Geely, BUT, Candy'Up, Road Safety with Sam, Transavia, Morgan, and Zestie, each involved in various activities across radio, digital audio, social media, events, and in-store experiences.

NRJ Mobile's new initiative

NRJ Mobile, which continues as a major partner for the second year in a row, has launched the "NRJ Mobile Awards" in collaboration with the Jean-Paul Collective and Romance and Blue449 (Publicis). This participatory ceremony targets 18-25 year olds and includes a game promoted by content creators, allowing participants to join the event in Cannes.

Geely's interactive presence

Geely, a new partner, will showcase its vehicles in Cannes and offer an interactive sound experience. The company will deploy a fleet of 32 electrified vehicles to transport artists, VIPs, and winners to the red carpet, enhancing the event's connectivity and engagement.

BUT's fan engagement

BUT, another new partner, is supporting fan votes for the Francophone Female and Male Revelation categories over six weeks. The brand is integrated into the new weekly participatory program "NRJ Fan Power," which is broadcast live and replayed on social networks. A store game will allow participants to win VIP packs, created with the Jean-Paul Collective and the agency CoSpirit.

Candy'Up's interactive experience

Candy'Up, another new entrant, will invest in the steps of the Palais des Festivals on October 22 and 23 with the "Candy'Up Open Mic," a karaoke installed in a giant brick of the brand. The event, organized with the Jean-Paul Collective and Blue449, will be promoted by content creator Emratatouille, who will be present on October 22.

Road Safety's campaign

Road Safety continues its partnership through Sam, its prevention character against driving under the influence of alcohol. A national campaign on NRJ, in digital audio and on social networks, accompanies an event device that includes DJ sets, animations, giveaways, and a presence on the red carpet.

Transavia's immersive experience

Transavia, joining for the first time as a partner, is associated with the Before concert on October 22. The airline has offered "Boarding Pass NMA" contest games and will recreate a passenger journey, from check-in to boarding, in Cannes, featuring an immersive 360° sound experience.

Morgan's fashion collaboration

Morgan becomes the first fashion partner of this edition, accompanying eight content creators in an experience organized at the Majestic Hotel. This includes collection discovery, preparation sessions, and red carpet ascents, with video content and social media operations extending the activation.

Zestie's social network focus

Zestie renews its partnership for the second consecutive year with a focus on social networks. Online and in-store contests, exclusive content, and photo and video production will be deployed in Cannes, featuring Cécile Wolfrom, from the Palais des Festivals to the Suite of the Majestic.