Registrations are now open for the next edition of Destination Montagnes, a trade event focused on mountain tourism, which will be held on January 19 and 20, 2027, in Grenoble, France. Organized by Atout France, a government agency responsible for promoting French tourism, the event will bring together French professionals in the mountain sector and international tour operators and distributors. The 2026 edition of Destination Montagnes attracted nearly 220 French exhibitor companies and more than 400 tour operators from over fifty countries, resulting in more than 10,000 business meetings, according to a press release. This event is a key platform for showcasing the diverse opportunities in mountain regions, from winter sports to cultural experiences. The 2027 edition will include pre- and post-event tours, allowing attendees to explore the region’s offerings, including accommodations, transportation, sports, cultural attractions, and wellness activities. These tours are designed to give international tour operators a firsthand look at the destinations and services available in the French mountain regions. Atout France aims to highlight how mountain tourism in France is becoming more varied, with activities and attractions available throughout the year, not just during the winter season. France has seen a strong performance in winter tourism, with 56.1 million ski days recorded during the winter of 2025-2026. According to Atout France, this places the country at the top of global ski destinations, ahead of Austria and the United States. The pre- and post-event tours will also give international tour operators the chance to discover the wide range of accommodations and activities available in the French mountains, reinforcing France’s position as a leading winter sports and leisure destination. Exhibitor registrations for the 2027 edition are open until November 4, 2026. Ahead of the main event, the Destination Montagnes Meetings will take place on January 18, 2027, at the WTC Grenoble. These meetings will focus on the evolution and future of mountain tourism, bringing together industry leaders to discuss trends, challenges, and opportunities in the sector.