New Caledonia, a French territory in the Pacific Ocean, has been awarded a funding commitment of 3.5 million euros over three years to help revive its tourism industry. The announcement was made during the Choose Overseas event, which showcases opportunities for overseas territories. The funding comes from a partnership between France’s overseas ministry and Atout France, a national tourism agency. The goal is to implement the Refounding Pact, a strategy aimed at boosting the territory’s economy after challenges faced in 2024. Atout France will lead efforts to restructure and enhance New Caledonia’s tourism sector. This includes developing new offerings and improving the region’s appeal as a travel destination. A joint diagnostic process will be launched to identify key priorities and create a tourism sector agreement with local authorities, elected officials, and industry professionals. This collaborative approach ensures that the program aligns with the needs and goals of the local community. The program will include calls for proposals to support various tourism-related projects, such as accommodations, ecotourism initiatives, eco-lodges, food services, leisure activities, business tourism, and cruise-related developments. Marketing campaigns will be launched to promote New Caledonia, with a focus on domestic markets and nearby countries like Australia and New Zealand. These efforts aim to increase visibility and attract more visitors to the region. In addition to marketing, the initiative will include training sessions for tourism professionals to improve their skills and knowledge. These sessions are designed to support the long-term growth of the sector by equipping workers with the tools they need to succeed. Overall, the funding and partnership represent a significant step toward revitalizing New Caledonia’s tourism industry and strengthening its economic future.