In the video game industry, the success of a title often hinges not just on its quality, but on how it is marketed. Even games with strong gameplay or innovative mechanics can struggle if their advertising fails to capture the attention of players. Some publishers have faced criticism for misleading or ineffective campaigns, while others have chosen to under-market titles they expect to underperform. This highlights the complex relationship between marketing and sales in the gaming world. One example is Yoshi And The Mysterious Book, a game initially seen as a straightforward platformer. Despite its engaging and unique gameplay, Nintendo's marketing did not effectively showcase its strengths, resulting in poor sales. The game is believed to have sold fewer than a million copies, underscoring the importance of effective advertising in bringing quality games to a wider audience. Another case involves Marvel's Guardians Of The Galaxy, developed by Eidos-Montréal. Despite its strong narrative and gameplay, the game was branded a commercial failure by Square Enix, which had previously struggled with Marvel-related projects. This failure contributed to Square Enix's decision to sell its Western studios. The game is set to be re-released on the upcoming Nintendo Switch 2, giving it a second chance at success. Several British-made arcade racing games also suffered from poor marketing. Onrush was not well advertised, and some trailers made it appear generic. Split/Second: Velocity faced competition from other major titles at launch, reducing its visibility. Blur attempted to position itself as an adult alternative to Mario Kart, but its marketing failed to resonate with players. These examples show how even well-designed games can be overshadowed by ineffective promotion strategies.