Revenue milestone reached

Brooklyn Fitboxing has crossed the 50 million euro revenue threshold, a significant financial achievement for the Spanish franchise. This success has prompted the company to continue its expansion in France, which it considers a strategic market.

Hybrid fitness concept

The company operates over 200 clubs worldwide and offers a unique hybrid fitness concept that combines traditional boxing with technology. Participants use connected punching bags equipped with sensors to track their performance in real time and monitor their progress across classes.

Music and community focus

Training sessions are conducted in rhythm with music, creating a playful and immersive experience. The franchise also emphasizes a strong sense of community, with punches counted during classes and converted into donations for various causes, such as childhood, oceans, forests, and health.

Expansion in France

France is a strategic market for Brooklyn Fitboxing, and the franchise is currently experiencing rapid growth. The company plans to expand its network across the country, primarily through franchising, to make its concept more accessible to the French public.

Maintaining brand identity

Ensuring consistency in brand identity as new studios open is a major challenge. The company has established precise standards for class conduct, coach training, customer experience, and club identity to maintain a uniform experience across all locations.

Structured pricing and support

In a market with increasing low-cost alternatives, Brooklyn Fitboxing justifies its pricing with multiple subscription options, including packages for 4 or 8 classes per month and an unlimited formula. This flexibility allows members to choose a plan that suits their needs, while also receiving support from managers and coaches during classes.

Marketing and community engagement

The company's marketing strategy focuses on selling an experience and a sense of community rather than just access to a gym. Emphasis is placed on the energy of the classes, member interactions, and the brand's commitment to solidarity, which is also reflected in events and activities outside of class sessions.

Future growth plans

Looking ahead, Brooklyn Fitboxing aims to expand its presence in France through the multiplication of clubs, franchise development, new offers, and new audiences. The company opened two new clubs in September 2026 and plans to maintain this growth trajectory in 2027, while continuing to evolve its offerings to meet consumer expectations.