In 2026, major tech companies have incorporated various AI assistants into their products. These include Copilot in Windows, Gemini on Android phones, Siri on tablets, and Alexa in smart home devices. However, these assistants often function separately, requiring users to open different apps on different devices. Recognizing this issue, Lenovo introduced Qira, an AI assistant designed to work seamlessly across its devices. Qira was first introduced at the Consumer Electronics Show (CES) in January and has since been deployed on several PCs, with more devices added after the Mobile World Congress (MWC) in March. At the IFA event in Berlin, Lenovo announced new features for Qira. The assistant is now available on PCs with 16 GB of memory, broadening its compatibility. It also launched on the Motorola Edge, Razr with Android 17, and the Moto Watch Ultra, which is the first watch to respond to the voice command "Hey Qira." Additionally, Qira is integrated with several apps such as Gmail, Google Agenda, Slack, Outlook, Notion, and Perplexity through Workato. These integrations are available in six languages, though Lenovo has not specified which ones. Qira faces competition from other AI assistants like Samsung’s Galaxy S26, which uses three different AI engines, and Apple’s Siri, which now uses Google’s Gemini technology. HP promotes its own AI Companion, while Microsoft has embedded Copilot in every Windows PC. These companies all aim to control the user experience and gather insights into user behavior through their assistants. Lenovo has an advantage by linking Qira with Motorola devices, allowing for seamless phone-computer integration without relying on Google or Microsoft. However, Qira still depends on Azure and Windows Foundry for cloud services and Workato for enterprise applications. Lenovo emphasizes local processing and encrypted data storage on the device, but some of Qira’s features, like checking rescheduled meetings or summarizing missed messages, require online access. These features require users to grant access tokens to Lenovo and Workato, with permission requested before any action is taken. Despite its strong design, Qira’s usefulness is limited by the number of Lenovo devices a user owns. Unlike Apple, which has a large ecosystem of interconnected products, Lenovo faces a challenge in convincing users to adopt its devices. Introducing a new assistant to reduce the confusion caused by existing ones seems somewhat ironic, highlighting the ongoing complexity in the AI assistant market.