OpenAI, the company behind the popular AI chatbot ChatGPT, is testing a new advertising feature called "sponsored agents." This experimental tool allows users to interact with advertisers through a chat-like interface. When users encounter an ad, they can click on it to enter a dedicated chat window where they can ask questions about the product and receive more information. This interaction may eventually lead them to make a purchase on the advertiser's website. The feature is currently in the testing phase in the United States and involves only a small number of advertisers. These "sponsored agents" function similarly to chatbots, which are automated programs often found on websites to assist users. However, unlike typical chatbots, which are often seen as intrusive or confusing, these agents are powered by GPT, OpenAI's advanced language model, potentially offering more relevant and helpful interactions. OpenAI is growing its advertising business quietly but steadily. According to Sarah Friar, the company's chief financial officer, advertising revenue is expected to reach $1 billion annually. Since August, the company has seen a 25% increase in ad revenue. In France, ads have already started appearing in ChatGPT conversations for both free users and subscribers, which has led to some user complaints about the experience being disrupted by advertisements. To better manage and improve its advertising efforts, OpenAI is also rolling out new tools. These tools will help advertisers create ads based on user text queries and analyze how well their campaigns are performing. Recently, Amazon Ads clients have been able to use the Amazon DSP platform to insert their ads directly into ChatGPT, marking a significant step in integrating advertising more deeply into the AI chatbot experience.