Black Friday 2026 begins early in Europe

Black Friday 2026 has started earlier than usual in Europe, with major retailers launching sales that stretch into November, a period now being referred to as "Black November" or "November Black." This trend reflects a growing shift in consumer shopping habits, with discounts no longer limited to a single weekend.

Major retailers join the promotional wave

Retailers such as Cdiscount, Fnac, Darty, Boulanger, and Carrefour have all launched significant promotions, offering a wide range of tech products at reduced prices. These deals include items like laptops, smartphones, televisions, gaming consoles, and connected devices, with discounts ranging from 10% to over 30%.

Cdiscount offers notable tech deals

Cdiscount has introduced several high-profile discounts, including the MacBook Air M5 (2026) at €1299 instead of €1399, the Huawei Watch Fit 5 Pro at €249 instead of €299, and the Dyson V16 Piston Animal at €649 instead of €849. Other products such as the Roborock Saros 20 and TCL 65C89K are also available at reduced prices.

Boulanger and Fnac highlight key products

Boulanger is offering the Bose TV Speaker at €189 instead of €269.99 and the Meta Quest 3 at €340.97 instead of €619.99. Fnac is providing discounts on gaming monitors and other tech, such as the AOC CQ32G4VE gaming monitor at €149.99 instead of €219.99, while Carrefour is offering robot vacuums and other household items at lower prices.

Online retailers expand the deals

Amazon, AliExpress, and Joybuy are also participating in the extended sales, offering discounts on products such as the Nintendo Switch 2 at €367.87 instead of €469.99 and the Google Pixel 11 at €929 instead of €1129. These online platforms have become key players in the "Black November" trend, providing consumers with a broad selection of deals.

Consumers embrace the extended shopping period

The extended promotional period has led to a noticeable increase in online shopping activity, with consumers taking advantage of the deals across multiple retailers. This trend has made it easier for shoppers to find the best prices, as more retailers are now offering promotions throughout the month rather than just on a single weekend.