Protein-enriched cereals for children are booming in France, but they often hide high sugar content and additives, according to new research.
Sales of protein-enriched cereals rise in France
Protein-enriched cereals for children have seen a 31.7% increase in sales in French supermarkets, driven by parents seeking what they perceive as a healthier breakfast option. Higher sugar and additive content found
However, these products often contain more sugars and additives than classic versions, according to the NGO Foodwatch. An investigation by Foodwatch found that all ten analyzed protein-enriched products contained markers of ultra-processing, including modified starches, gellane gum, and glucose syrup. Children's protein needs already met
The protein needs of children are already largely met by a balanced diet, with recommendations ranging from 0.91 to 1 g/kg/day after two years, according to the FAO/WHO and French pediatric guidelines. Labeling allows for low-protein content
The "source of proteins" label on these cereals is based on a regulatory threshold that requires only 12% of the energy to come from proteins, without a minimum requirement in grams per 100 grams. This allows manufacturers to meet the threshold easily, often through the addition of wheat gluten or isolated soy protein. Examples of high-sugar products
For example, Nestlé's Lion Protein cereals contain 15 grams of protein per 100 grams but also 23 grams of sugars. Similarly, Nature Valley Protein chocolate-cranberry bars include ingredients such as glucose syrup, fructose, maltodextrin, and soy lecithin. Some chocolate-flavored protein milks contain as much sugar as a typical Orangina soda. French health agency warns of excess
The Anses, the French Agency for Food, Environmental and Occupational Health Safety, has warned that protein intake in the French population is already sufficient, with reports indicating that nearly all adults aged 19 and older meet their protein needs. In children, the gap is even more pronounced, as their protein needs are modest. Health risks of supplements for children
Anses also advises against muscle-building supplements for children and adolescents due to potential cardiovascular and psychological adverse effects. A study by the Canadian public health agency found that cereals specifically intended for children have significantly higher sugar and sodium content, lower fiber and protein content, and are three times more often classified as "less healthy" than cereals not intended for children. Consumer guidance for healthier choices
Consumers are advised to check the sugar content as much as the protein content on packaging, read ingredient lists for modified starches, gums, and glucose syrups, and remember that a child's protein needs are already met by a classic and balanced diet. The concern lies not in the protein itself but in how it is used to mask recipes that are ultimately very sweet and processed.
