Hyperprotein products in supermarkets

Hyperprotein products, which are foods containing a high amount of protein, have become common in supermarkets. They are found in sections like fresh food, groceries, and breakfast items, often positioned as easy alternatives to traditional high-protein meals such as eggs, steak, or chicken.

Consumer use of hyperprotein products

Victor Cauchois, a 27-year-old who does weight training three times a week, eats hyperprotein products every day. He prefers chocolate-flavored protein yogurts because they are convenient and offer variety in his diet.

Pricing and nutritional concerns

Elsa Abdoun, a journalist for the magazine UFC-Que Choisir, points out that some hyperprotein products are priced up to 200% or 300% higher than similar foods like low-fat cheeses. She argues that this higher cost may be due to brand reputation rather than significant differences in nutritional value.

Marketing and product composition

Abdoun also notes that some brands use the term "hyperprotein" as a marketing tactic without actually changing the product's ingredients. For example, certain cheeses like Emmental are naturally high in protein, yet they are sometimes labeled as hyperprotein to attract buyers.

Nutritional advice from a dietitian

Virginie Dubois, a dietitian-nutritionist, warns that some hyperprotein products may not be as healthy as they seem. Certain cereal bars, for instance, contain more fat and sugar than protein, making them more like snacks than nutritious food.

Who might benefit from hyperprotein products

Dubois acknowledges that for most people, a balanced diet with enough protein from sources like meat, fish, eggs, and legumes is sufficient. However, she says that specific groups, such as elderly individuals who find it difficult to eat meat or fish, and athletes like weightlifters, may benefit from additional protein support.