Lidl, a well-known German supermarket chain, is expanding its presence in France with the opening of two new outlet stores, as reported by the specialized retail magazine LSA. These outlet stores are part of Lidl’s strategy to sell surplus non-food items at discounted prices. Products such as clothing, beauty products, sports equipment, tools, and gardening supplies are sold at reductions of 30 to 60% compared to their original retail prices. This approach allows Lidl to clear excess stock while attracting price-sensitive customers. The company has already opened several outlets in 2025, including two stores in Saint-Pierre-du-Perray and Buchelay. While the Buchelay store has since closed, a new outlet was launched in Drancy, followed by another in La Ciotat. Now, Lidl is shifting its focus northward, with plans to open a new outlet in Marquette-lez-Lille on September 10. This location replaces a former Lidl store and is part of the company’s strategy to take advantage of Auchan’s shift to larger store formats, which allowed Lidl to acquire 19 of Auchan’s smaller supermarkets. A second outlet will open in Mauguio near Montpellier on September 18. Lidl Outlet stores are designed to rotate their inventory frequently. According to John Paul Scally, director of Lidl France, the stores receive around 90 product references per week, but products should not stay on the shelves for more than five weeks. This ensures a dynamic selection that keeps customers coming back. The stores carry Lidl’s own brands, including Parkside (tools and hardware), SilverCrest (household appliances), Crivit (sports equipment), and Lupilu (toys and games for children). Lidl has set a modest goal of opening ten outlet stores in France, though this number is much smaller than the 1,600 regular Lidl stores it operates in the country. It also faces competition from established discount chains like Action, which has over 800 stores. While Lidl Outlet may not reach the scale of these competitors, the company continues to explore new locations across France and in other European countries, including Spain, where it has opened stores near major cities like Madrid and Barcelona.