Li Auto debuts in Europe

At the 2026 Paris Motor Show, Li Auto unveiled its Li 6, a fully electric SUV, marking its first appearance in Europe. The company used the event to officially announce its plans to enter the European market, with the Li 6 expected to launch on the continent starting in 2027.

Launch locations and plans

The first deliveries of the Li 6 are anticipated in the Netherlands and Norway, though details about other European markets like France have not yet been shared. Li Auto has outlined a broader strategy for Europe, building on its success as the top-selling brand in China's premium electric vehicle segment over the past eleven years.

Features of the Li 6

The Li 6 is built on a dedicated battery vehicle architecture, featuring an 800 V platform and 5C ultra-fast charging technology. The vehicle includes a chassis tuned for European driving conditions and an independent software platform available in eight European languages, offering localized maps and popular apps like Amap, Spotify, and Apple CarPlay.

After-sales support in Europe

Li Auto confirmed plans to establish an after-sales service network in Europe, including a spare parts distribution center in the Netherlands, roadside assistance, and a customer relations center. This network is expected to be fully operational by December 2026.

Future product and software plans

Beyond the Li 6, Li Auto plans to introduce at least one new model annually in Europe from 2027 to 2029, including both fully electric and range-extended electric vehicles. The company also intends to provide major software updates remotely every quarter to enhance the user experience, even as European tariffs on Chinese electric vehicles remain a challenge.