Belkin, a company best known for producing phone cases, power banks, and charging accessories, has launched two new pairs of wireless earbuds at IFA 2026: the SoundForm Isolate Buds and the SoundForm Dot Buds. These earbuds offer Active Noise Cancellation (ANC), a feature that blocks out ambient sounds, at prices significantly lower than those of well-known competitors like Bose, Sony, and Apple. The Isolate Buds are available for £39.99 (about $54, AU$80), while the Dot Buds start at £29.99 (around $40, AU$60). The Dot Buds also come in a non-ANC version priced at £19.99 (about $26, AU$36), offering a more affordable option for users who don't need noise cancellation. The Isolate Buds include features such as Multipoint connection, which allows them to pair with two devices simultaneously, and a clear call quality mode that enhances voice communication. They also offer a 32-hour battery life, making them suitable for long use, and are designed with a wing-style structure that includes a ridge to keep them securely in the ear—ideal for activities like workouts. The Dot Buds, while slightly less expensive, have a slightly shorter battery life at 30 hours but still include Multipoint and clear calling features. They are available in both ANC and non-ANC versions, giving consumers more flexibility based on their needs and budget. In addition to the earbuds, Belkin introduced the SoundForm Play, a pair of over-ear headphones aimed at "older kids." This product marks the company's expansion into the audio market, a sector where it previously had no presence. The Isolate Buds have been described as having a "very bass-heavy" sound profile, with strong and consistent low-end frequencies that are well-suited for more energetic music. However, vocals and mid-range sounds are not as clear, though the overall audio quality is considered solid for the price point. The main selling point of these new products appears to be their feature set, rather than the specific technology behind the audio performance. Belkin's entry into the audio space reflects a broader trend, with other brands like Anker's Soundcore and Baseus also showcasing their own audio products at IFA. The rise of the power bank and charging technology sector has provided these companies with additional resources and expertise to develop new, affordable wearable audio devices.