Snap has unveiled its first consumer augmented reality (AR) glasses, named Specs, after more than five years of development. Priced at $2,195, these glasses are designed to function as standalone devices, offering features similar to mixed reality headsets without the need for additional hardware like a puck or controller. They are available in two lens sizes: 47mm and 52mm. Unlike traditional smart glasses, the Specs have a bold, chunky design that clearly sets them apart from regular eyewear. While they are heavier than typical smart glasses, they are lighter than full virtual reality (VR) headsets. The weight is distributed evenly, and the fit is snug, though some users have reported discomfort during prolonged use.
The Specs use hand-tracking technology, allowing users to interact with digital interfaces by pinching and dragging with their fingers. The display is bright and visible, though its performance can be affected by lighting conditions. The field of view is 51 degrees, which is sufficient for a functional AR experience but can cause digital elements to appear or disappear from the user’s vision. A new feature allows AR content to follow the user as they move, improving the experience compared to earlier models.
Snap has developed several apps specifically for the Specs, including a navigation app powered by Mapbox, a translation app, and an AR measuring tool. The glasses also support shared AR experiences, such as playing dominoes with another person wearing Specs. Additionally, a "travel mode" has been introduced, enabling users to watch streaming content in moving vehicles by adjusting the display to the vehicle’s movement rather than the user’s head movement.
The Specs also include an AI-powered chatbot assistant, though it has been described as slow and inconsistent in testing. A dedicated charging case with a cellular connection is available for an additional $200, providing up to four extra charges and enabling standalone connectivity when on the go. Snap is promoting the Specs through a celebrity-driven advertising campaign and has launched an enterprise program for businesses. The glasses are now available for pre-order and are expected to be shipped later this fall in the US, UK, and France. However, some users have questioned whether the Specs will appeal to a broader audience beyond AR enthusiasts, given their size and high price point.
Snap Unveils Consumer AR Glasses, Specs, Amid Mixed Reactions
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