Meta is enhancing its social platform, Threads, with new features designed to help podcast creators promote their shows and interact more directly with their audiences. These updates include the ability for users to share transcripts of podcast episodes, save episodes for later listening, and track how much traffic is coming to their podcast from Threads—all without leaving the app. Creators can now have a dedicated podcast profile card and banner on their profiles and in their posts. When they share episode links, these links appear as interactive cards that users can tap to listen immediately. The new features also allow podcast hosts to post transcripts so listeners can read along with the episode, and they can tag featured guests, which generates a card with information about that guest. Users can save any of these posts for future listening, and the platform will send reminders to creators when new episodes are released, encouraging them to post on Threads. This could help increase engagement with their audience. Additionally, Threads provides analytics tools that show how users are interacting with creators' posts, including metrics like views from followers, non-followers, and overall engagement. Threads head Connor Hayes mentioned in August that the platform was working on a way for users to share transcripts from their shows, and this feature is now one of several tools available for promoting podcast episodes through Meta’s ecosystem. Posts that share episode links can now include video clips (if the show has a video component), a written transcript of a portion of the show, or highlight a featured guest if they are tagged. Tapping on an episode link can play an audio preview, and Meta has added a new "save it for later" button for users to revisit episodes they found interesting. On the backend, Threads now sends reminders to users to share episodes after they premiere and provides insights into podcast performance, such as how many people have clicked or saved an episode. This approach to analytics is different from how other in-app metrics are handled, where clicks on external links are usually less emphasized. Threads reached 500 million active users in June, making it a strong competitor to X (formerly Twitter) in terms of user base. This development follows X’s recent push for creators to post podcasts directly on the platform to increase engagement and earn revenue.