Streaming platforms are beginning to include advertisements in their "ad-free" subscription packages, according to recent reports. Disney+ has updated its terms of use to allow for the possibility of showing ads in its "ad-free" plans. These ads would appear primarily as inserts before or after shows. The change comes as the company regularly raises subscription prices. While Disney+ still offers a cheaper "Standard with ads" option at 6.99 euros per month, those who pay for the Standard (10.99 euros) or Premium (15.99 euros) tiers may now see ads, although these will only be shown before or after content, not during it. However, live programming such as sports events or cultural broadcasts might still be interrupted by advertisements, even on "ad-free" plans. Disney+ is not alone in making these changes. Other platforms such as Netflix, Apple TV, and Amazon Prime Video also include promotional inserts or advertisements before or after programs in their "ad-free" subscriptions. These platforms note that ads might appear during live events or third-party content, which they do not control. Subscribers are increasingly concerned about rising costs and what they see as a decline in the quality of their service. Recently, Disney+ removed HDR and Dolby Vision from its Premium plan in France and raised prices in the United States. The basic plan now costs 21.99 dollars per month, while the "with advertising" option is priced at 12.99 dollars per month. Similar price hikes are expected in France. The type of advertisements on streaming platforms varies. Disney+ includes promotions, sponsorships, and real advertisements, while Netflix features promotions or messages from the platform itself, along with ads. Apple TV includes trailers for other Apple TV shows, and Amazon Prime Video includes promotional trailers that can be skipped but not removed. MyCanal displays brand partnership messages or ads during replays of partner channels, and Paramount+ includes promotional trailers for other content, along with ads, sponsorships, and product placements. These changes reflect a broader trend in the streaming industry, where platforms are trying to balance the costs of content production and licensing with the growing demand for affordable subscription options. As a result, many are exploring new revenue streams, including advertising, even within their premium, "ad-free" packages. This shift has sparked discussions among consumers and industry experts about the future of streaming and how it might affect user experience and pricing models.