Burger King launches new promotional campaign

Burger King has introduced a new promotional campaign called "Mystery Box," which is available for 10 euros and will be offered until November 23. The campaign is part of a creative marketing strategy that blends food and telecommunications themes.

Campaign uses Free's advertising codes

The "Mystery Box" campaign uses the advertising codes of Free, a well-known French telecommunications company, to promote Burger King's edible product. This unusual collaboration aims to create a memorable and engaging experience for consumers.

Campaign includes short films on multiple platforms

The campaign, which has been running since November 3, includes 15 and 30-second films broadcast through VOL and digital channels. These films are designed to capture attention and convey the playful concept of the "Mystery Box" in an entertaining way.

Film directed by Hafid Benamar for Sovage

A film directed by Hafid Benamar for Sovage, a French advertising agency, features the Reef team, a fictional telecom operator that appears in Free's advertising campaigns. In the film, the Reef team is shown in a meeting trying to understand what the new box contains.

Campaign blends food and telecom themes

Unlike usual telecom operator offers, this campaign does not provide fiber or wifi: it is edible. The "Mystery Box" campaign allows Burger King to bring its brand into the universe of Reef, which is featured in Free's advertising campaigns and was created by the agency.