The French electric bike manufacturer O2feel has completed its judicial restructuring and is now known as Cyclofeel, with new leadership in place. Based in northern France, O2feel entered judicial restructuring in June 2026, allowing it to continue operating under court supervision. This move followed a period of significant investment after the Covid-19 pandemic, when cycling gained popularity in France. However, the company faced challenges such as high debt and the bankruptcy of its Eastern European assembler. As a result, O2feel brought its production back to France in 2024, working with Arcade Cycles in Vendée, while its mountain bike range is assembled in Wambrechies, in the Nord department. The return of the market to a more normal pace in 2023 led to overproduction and excess stock, further complicating the company’s situation. Despite these difficulties, a buyer was found quickly, and the acquisition was not carried out by a competitor or a foreign investor. Instead, O2feel was acquired by existing company executives, with support from a group of historical investors. Grégoire Brunet, the founder of the brand, is stepping down from his leadership role but will remain an investor and partner to provide "strategic support." Anthony Lepoutre, who previously served as operations director, has been appointed as the new general manager of the company. The new leadership has expressed optimism about the future. Anthony Lepoutre said, "We are pleased to be able to sustain O2feel. We would like to warmly thank all the teams for their commitment throughout this period. We would also like to thank our partners, customers, and suppliers for their continued trust during the summer. We are now looking forward to the future with confidence and ambition." This acquisition ensures that the company can continue its operations, retain its employees, and maintain its distribution network. The only notable change is the company's name, which is now Cyclofeel. However, from the consumer perspective, the brand name and stores will still be called O2feel. O2feel also announced plans to simplify its product catalog and focus on three main categories of bikes: urban, trekking—particularly highlighting the O2feel DUMA, which is the flagship model of the range—and cargo. It remains unclear what will happen to the mountain bike range, which may be affected by the company's refocusing strategy.