Neomouv has officially entered a process called judicial restructuring on Tuesday, September 29, after a decision by the Economic Activities Court in Le Mans. According to a statement from the company's CEO, Philippe Vaxelaire, shared with Ouest-France, Neomouv requested and obtained the start of this restructuring process on that date. Judicial restructuring is a legal procedure that allows companies facing financial difficulties to reorganize their operations, often with the goal of selling the business or parts of it to ensure continued operations, protect jobs, and retain expertise. This comes at a challenging time for the bicycle industry, which has been hit by declining sales and market pressures.
The French bicycle market has been on a downward trend in recent years. In 2025, sales of electric bicycles dropped by 16% compared to the previous year, while overall bicycle sales declined by 4.8%, totaling 3.11 billion euros. Although there was a slight improvement in the first half of 2026, with bicycle sales increasing by about 3% in volume—mainly due to electric bicycles—this recovery was not enough to stabilize Neomouv, which has now entered restructuring.
The judicial restructuring process usually lasts six months and can be extended once. During this time, a judicial administrator will gather potential buyers for the company, and the Economic Activities Court in Le Mans will review these proposals. Neomouv has not provided a more detailed timeline. The company has emphasized that its operations will continue as usual, with customer service maintained and teams working to process orders, ensure deliveries, and handle after-sales support. Distributors, customers, and partners can continue using their usual contacts and communication methods.
Customers of Neomouv are advised to continue using their regular distributors and to keep proof of purchase, service records, and component details. For new purchases, it is recommended to ask the reseller for the exact warranty and coverage conditions before making a commitment. Based in La Flèche, Sarthe, Neomouv has been designing electric bicycles since 2003 (under the name Eazymouv until 2009), offering a range of models including urban, touring, mountain, and folding bicycles. Its bicycles are designed in a French engineering office and then painted and assembled in Portugal. The company claims to have a network of more than 600 authorized distributors across France, the United Kingdom, Spain, and Portugal, and is one of the brands sold on the Decathlon website.
Neomouv is the latest company in the French bicycle industry to undergo judicial restructuring, joining others such as O2feel and Lapierre, as well as Starway, which has already completed its restructuring. This reflects the broader challenges facing the industry, including overstocking, weak consumer demand, and squeezed profit margins.
Neomouv Enters Judicial Restructuring Amid Declining French Bicycle Market
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