French consumers are increasingly choosing all-season tires, which are becoming the go-to option for safe driving throughout the year. This trend is evident as summer tires are gradually losing market share. According to data from the Tire Union, the gap between summer tires and all-season tires has never been smaller. In the first half of 2026, summer tires held 49% of the market share in the tourism sector, while all-season tires closely followed at 46%. Over six months, summer tire sales dropped by 12%, while all-season tire sales increased by 15.7%. Over three years, sales of multifunctional tires have risen by 50%, while summer tire sales have declined by 24%. On SUVs, four-season tires have surpassed summer tire sales since the end of 2025. The rise in popularity of all-season tires is largely due to more competitive pricing. These tires now cost an average of 102.50 euros, making them more affordable than summer tires (106.80 euros) and significantly cheaper than winter tires (132.80 euros). By eliminating the need for seasonal tire changes and the associated storage costs, French drivers are realizing immediate savings while choosing tires that meet their needs year-round. However, this financial benefit may not last, as two factors are expected to drive up prices. The recent implementation of European taxes on cheap Chinese tires has removed a low-cost alternative, and rising oil prices are increasing production costs for manufacturers. These developments could potentially affect the affordability of all-season tires in the future. Despite these upcoming price increases, the shift to all-season tires is likely to continue. Their versatility in meeting various weather conditions and the requirements of the Montagne law, which mandates specific tire standards for certain regions, supports their continued popularity among French drivers.