Spotify is expanding its podcast partner program to 35 regions worldwide this fall, including countries like Italy, Spain, Brazil, Mexico, Colombia, Poland, Chile, the Dominican Republic, and the Bahamas. This expansion allows eligible podcasters to earn revenue from both audio and video podcasts. For video content, revenue is generated from impressions viewed by Spotify Premium users, while free users contribute through ad revenue shares. Podcasters can also distribute their shows on other platforms and retain all sponsorship revenue they earn. Previously, Spotify's podcast partner program was available in the U.S., Europe, and Australia. This latest expansion marks the largest geographic rollout for the program to date. The company has seen a significant rise in video podcast usage since introducing the feature in 2022, with consumption increasing by 140%. Additionally, total monthly payouts to podcasters have grown by a third since January 2024. Earlier this year, Spotify adjusted its eligibility criteria for earning revenue from video podcasts. Now, creators can apply if they have at least three episodes online, 2,000 hours of total consumption, and 1,000 engaged audience members in the last 30 days. This change has led to an average 45% increase in consumption for participating shows, according to the company. Spotify’s move reflects a growing trend in audio and video content consumption, with more creators exploring new ways to monetize their work. By broadening access to its partner program, Spotify aims to support a wider range of creators globally and further solidify its position in the competitive podcasting market.