Lucid, an American electric vehicle manufacturer, has announced a partnership with Emil Frey France, a subsidiary of the Emil Frey group, to distribute its electric cars in France. The agreement was made public on September 3, 2026. Lucid’s flagship model, the Air sedan, claims a range of up to 960 kilometers on the Worldwide Harmonized Light Vehicles Test Procedure (WLTP), while its SUV, the Gravity, offers up to 739 kilometers. The Paris Motor Show, scheduled from October 12 to 18, 2026, will mark the official launch of these models in France, where they will be displayed for the first time. While Lucid retains control over its brand and commercial strategy, Emil Frey will manage logistics and the sales network. The Lucid Air starts at around 85,900 euros in the Pure version, which offers a range of 831 kilometers on WLTP. The top-tier Sapphire model, equipped with three motors and awarded German Car of the Year 2026 in the Performance category, is priced at 250,000 euros. The Gravity SUV is listed at 94,900 euros in Germany, following a price reduction aimed at boosting demand. French pricing has not yet been announced, but it is expected to follow German trends. Despite its impressive specifications, Lucid is facing significant commercial challenges. In July 2026, only 12 vehicles were registered in Europe, bringing the total for the first seven months of the year to 183, a 24.1% drop compared to 2025. Deliveries of the Gravity SUV in Europe were delayed by four months, and a recall on the SUV’s seats temporarily halted sales. Financially, Lucid reported a 68% increase in revenue in 2025, but its losses remained unchanged. The company continues to operate while cutting costs, including reducing its workforce. Lucid is competing with well-established brands like Mercedes EQS (up to 925 km range), BMW i7, BMW iX5, and Volvo EX90. To stay afloat, Lucid is focusing on more affordable models. While the technical specifications of the Air sedan remain strong, potential buyers are advised to wait for French pricing, the after-sales network provided by Emil Frey, and more information on the car’s reliability. Lucid is also developing two more affordable models priced around 43,000 euros (approximately 50,000 dollars), intended for the international market. These models are expected to play a key role in the company’s future in France.