McDonald’s is experimenting with new advertising opportunities by testing ads on digital menu boards at select drive-thru locations, according to a recent report by Bloomberg. As part of a “limited” pilot program, these ads will appear on the screens after a customer has placed their order, while they wait for their food. The company says the initiative allows it to explore ways to share content that customers might find useful, interesting, or relevant after their purchase. McDonald’s did not immediately respond to a request for comment from The Verge. This move comes as the fast-food giant seeks new ways to boost revenue, particularly in the U.S., where sales have been declining. Advertising on digital menu boards could offer a new income stream, helping to offset lower sales and the rising costs of running restaurants. The company has not yet provided details about how long the pilot will last or which specific locations are involved. In addition to testing ads, McDonald’s is also advancing its use of artificial intelligence through its ArchIQ assistant. Recently demonstrated, ArchIQ uses AI to recognize repeat customers and recall their previous orders, aiming to streamline the ordering process and improve the customer experience. This technology is part of McDonald’s broader push to modernize its operations and enhance efficiency across its locations. The company’s recent initiatives highlight its efforts to adapt to changing consumer habits and market conditions. By exploring new revenue sources and integrating AI into its services, McDonald’s is positioning itself to remain competitive in an increasingly digital and fast-paced food industry.