Chinese automakers show large SUVs in Paris

At the Paris Motor Show, Chinese manufacturers displayed a range of large SUVs equipped with advanced technological features, which may face challenges in finding a European customer base. The event, which closed two days ago, saw an increase in attendance compared to the 2024 edition, though it remains far from the 2004 record of more than 1.5 million visitors.

French and Chinese approaches differ

Observers noted that while French automakers, led by Stellantis, presented concept cars that are unlikely to be produced in series, Chinese manufacturers exhibited their complete product ranges with at least one or two real innovations per booth, many of which are already available in dealerships.

Luxury SUVs with advanced features

Chinese manufacturers showcased luxury SUVs with extraordinary dimensions and excessive equipment, often exceeding 2.5 tonnes, accompanied by a fleet of support vehicles. These vehicles, available in both electric and hybrid formats, included models such as the Zeekr 9X, AITO 9, Xpeng G9L, Li Auto Li 8, and BYD Atto 8.

Ultra-luxury vehicles on display

Some of the most impressive models, like the Avatr Concept T09, Leapmotor D19, and GAC GS7, were displayed in separate enclosures to highlight their exclusive and high-end nature. The display of ultra-luxury vehicles, referred to as the "Rolls-Royce syndrome," suggests an effort by Chinese manufacturers to demonstrate their capability in producing high-end automotive luxury, potentially to align with European sensibilities.

Market strategy may be misaligned

However, the strategy may be based on an imagined European market that no longer exists, as European consumers have experienced a decline in purchasing power over the past decade. The approach may also be driven by competition among Chinese brands, each aiming to outdo the other in terms of luxury and innovation.

Strategic purpose over sales

While these vehicles may not find many customers in Europe due to their size and weight, they serve a strategic purpose in attracting attention and showcasing craftsmanship. This contrasts with European automakers, who have historically used concept cars to demonstrate future technologies, though these are often not available for purchase. The difference highlights a cultural and industrial gap, with Chinese automakers focusing on technological advancement and European brands emphasizing heritage and luxury.