Chinese automakers gain attention at event

At the World of Automobiles event, 25 Chinese exhibitors out of 60 are drawing attention, marking a significant increase from the 10 Chinese brands present two years ago. These manufacturers, including Xpeng, BYD, Zeekr, Chery, Leapmotor, Aito, and Li Auto, are showcasing well-equipped vehicles with large screens and bold designs. Their presence has raised questions about the future of the European automotive industry.

Growth in European market share

According to the ACEA, the share of Chinese brands in Europe has grown from 3 to 10% in two years. Chinese manufacturers have localized their exhibits, with Xpeng displaying the Brennus Shield and BYD featuring a statue of Ladybug, a Parisian animated series heroine. These gestures signal their intent to establish a lasting presence in the European market.

Features of new Chinese vehicles

Visitors at the event have expressed surprise and, in some cases, skepticism. At Li Auto's stand, a salesperson invited visitors to experience the Li6, an electric SUV expected in Europe by the first half of 2027. The vehicle features massaging seats, a rear refrigerator, an openable roof, voice commands, and entertainment screens, all standard equipment.

Comparisons to European models

A Renault employee noted the quality and comfort of the Xpeng sedan, comparing it to the Renault Mégane electric. One enthusiast claimed that these Chinese cars have surpassed French ones in technology, finish, and comfort.

European responses and commitments

European manufacturers emphasize after-sales service as a potential area of advantage. Renault's CEO, François Provost, highlighted the continuity of garage services and availability of parts. Xpeng responded with its network of 100 dealerships in France, a warehouse of spare parts, and over 10,000 cars sold since entering the French market in 2024. Xpeng's founder, He Xiaopeng, promised a long-term presence and referenced Volkswagen's 4.99% participation as well as contracts with Michelin, Bosch, and Siemens. These claims require confirmation through actual usage, particularly regarding the lifespan of the models and resale value.