Free reintroduces Apple TV 4K

Free has reintroduced the third-generation Apple TV 4K (128 Go) into its product catalog after a period of stock shortages. The device is now available through Free’s Multi-TV option, which allows subscribers to access the Apple TV 4K with certain financial benefits.

Price reduction for subscribers

Subscribers of Freebox Pop, Ultra Essentiel, and Ultra can now receive a 40 euro reduction in the initial payment for the Apple TV 4K. Previously, the initial payment was 69 euros, followed by 24 monthly installments of 7.99 euros, totaling 260.76 euros.

New pricing structure

As of the end of October, the initial payment for the Apple TV 4K has been reduced to 29 euros, with the same monthly installments of 7.99 euros. This brings the total cost to 220.76 euros, reflecting a significant price adjustment for eligible subscribers.

Apple’s price increase in spring

This adjustment by Free aims to offset the price increase set by Apple in the spring. In May of the previous year, Apple raised the price of the third-generation Apple TV 4K, increasing the 64 Go version from 169 to 229 euros and the 128 Go version from 189 to 299 euros.

New Apple TV 4K model announced

The price revision by Free is likely influenced by Apple’s announcement of a new Apple TV 4K model powered by the A19 chip and enhanced with AI. This new model is priced at 349 euros in France, suggesting that Free’s current pricing is a response to the upcoming release.

Availability through Multi-TV option

The Apple TV 4K is only available through the Multi-TV option and not as a primary TV box with a new Freebox subscription. It must be ordered separately by subscribing to the Multi-TV option after activating the line.