Car rental between private individuals has grown significantly this summer, with Turo reporting a 15% increase in reserved days during July and August 2026. In France, Turo’s fleet now includes 13,000 vehicles, and average daily rates of 37 euros are estimated to be between 40% and 50% lower than those of traditional rental companies during peak season. Users are benefiting from greater flexibility and cost savings, with the average reservation duration increasing from 4.2 to 5.5 days over the past year. Long-term rental agreements, ranging from one month to a year, have also become more common, indicating a shift in how people are using car rentals. According to Antoine Lacharmoise, general director of Turo France, the platform caters to three main user groups: long-term travelers, such as Americans on road trips in France or Europe; young professionals who have not yet qualified for a car loan; and families seeking a more flexible alternative to car leasing. Turo has expanded its services to include train stations and airports, where bookings have increased by 40% this summer. A noticeable shift in travel patterns has also been observed, with more visitors heading to Burgundy (+27%) and Brittany to avoid extreme heat. Turo emphasizes a controlled rental model where hosts own an average of one to three vehicles. This approach ensures that users know exactly what car they are renting, avoiding the uncertainty of traditional rentals where a category is booked without knowing the specific model. By maintaining this level of control, Turo aims to provide the same quality and reliability as traditional rental companies but with greater flexibility and lower costs. Another private rental platform, Getaround, has also seen increased profitability for vehicle owners this summer. On average, hosts earned 667 euros per vehicle, with the top 20% of most active hosts earning up to 1,740 euros. Hybrid vehicles are becoming a key driver of growth for Getaround, with a 26% increase in bookings and an average daily rental price of 85 euros. Revenue gains are most pronounced in medium-sized and coastal cities, such as Saint-Malo (+47% to 1,109 euros per vehicle), Lille (+40% to 802 euros), and Annecy (+34% to 1,016 euros). Beyond the summer season, the rise in longer rental durations suggests a broader shift in the automotive market. More than one-third of French people now view private individual car rentals as a long-term mobility solution. In response, Turo plans to expand its monthly rental options, which require no deposit or commitment, offering up to 30% lower prices than traditional rental companies’ monthly plans. This trend reflects a growing preference for flexible, cost-effective transportation solutions.