Hyundai has announced a bold new offer for Chinese buyers of its new electric sedan, the Ioniq V. The car, launched on September 29 by Hyundai's local joint venture, Beijing Hyundai, comes with a lifetime warranty for the first owner, covering the battery, electric motor, and control electronics. This is a significant step, as most Chinese carmakers typically offer warranties of 4 to 5 years or 120,000 kilometers. The Ioniq V is designed specifically for the Chinese market and is priced starting at 99,900 yuan (around 13,100 euros), a reduction from its initial open pre-order price of 119,900 yuan. The vehicle features a lithium-iron-phosphate (LFP) battery, a type known for its safety and longer lifespan, supplied by CATL, a leading battery manufacturer in China. The base version of the Ioniq V is equipped with a 140 kW (approximately 190 horsepower) motor and a 53.48 kWh battery, offering a range of 540 kilometers under the Chinese CLTC cycle. A higher version upgrades to a 168 kW motor and a 66.85 kWh battery, providing a 650 km range. Hyundai also claims the car can charge from 30 to 80% in just 20 minutes and has an energy consumption rate of 11.1 kWh per 100 km. The car comes in five trim levels: 540 Pro, 540 Max, 540 Max+, 650 Max, and 650 Max+. The lifetime warranty includes specific conditions. It applies only to the first owner and excludes vehicles used in taxi or ride-hailing services. If the battery drops below 70% of its original capacity, Hyundai will replace it entirely instead of repairing it, a policy already in place in Europe. Additionally, if the battery catches fire due to a manufacturing defect, the customer will receive a new car of the same trim. These guarantees are made possible by a new Chinese standard, GB38031-2025, which requires batteries to resist thermal runaway—a dangerous overheating of battery cells—for at least two hours without smoke in the passenger compartment. Hyundai is leveraging this standard to differentiate itself in China's competitive electric vehicle market. The Ioniq V faces competition from models like the Xpeng Mona M03, the Deepal L06, and the Nissan N7. The Korean automaker is also planning to extend this lifetime warranty to all future electric models sold in China. Outside of China, however, the policy is not currently in place. In France, Hyundai is focusing on the Ioniq 3 and the high-performance Ioniq 6 N, aiming to challenge electric vehicles like the Tesla Model 3 Performance.