Agency rebrands as DKPL Purple

The advertising agency formerly known as Dekuple has rebranded as DKPL Purple, signaling a strategic shift in its identity and focus.

New leadership and positioning

Under the leadership of Sébastien Brocandel, who oversees creativity and is a vice president of the Club CX of the AACC, and Nicolas Bruchet, who specializes in digital and data, the agency now positions itself as a "Creative & Growth Agency."

Focus on integrated expertise

DKPL Purple emphasizes the integration of creativity, technology, and performance, leveraging its background in MarTech, which refers to marketing technology used to manage and analyze consumer data.

Proof Culture and measurement

The agency promotes a "Proof Culture," which means it focuses on measuring and proving the effectiveness of its strategies for clients. This approach is supported by a team that is 60% composed of MarTech specialists.

Converging expertise areas

DKPL Purple aims to combine its expertise in creative, CRM, loyalty, and performance strategies for both business-to-business and business-to-consumer markets.

Client-focused approach

Nicolas Bruchet explains that the agency views creativity and performance not as separate fields but as complementary aspects of achieving value for brands and demonstrating their impact. This approach has already been applied with clients such as Bouygues Telecom, Crédit Agricole, and Oney.