Alexandre Mahé has been appointed head of Europe remarketing and residual values for Chery Europe, bringing nearly a decade of experience in valuation and digital marketing.
Alexandre Mahé appointed to Chery Europe VR department
Alexandre Mahé has been appointed as the head of the remarketing and residual value (VR) department for Europe by Chery Europe, a Chinese automotive manufacturer. In this role, he will oversee VR strategies for all brands in Chery’s European portfolio.Mahé’s background in valuation and residual values
Mahé brings nearly a decade of experience in estimating vehicle valuations and residual values, having worked for L'argus, a French company specializing in car valuations, from 2018 to 2022. His expertise in this field was further developed during his time at Vinfast Europe, where he managed the VR topic after leaving L'argus.Mahé’s educational and professional background
Mahé holds a master’s degree in marketing and communication with a specialization in digital. He began his career at Renault and later worked as a research officer at TNS Sofres, a market research firm. His diverse background spans both automotive and general market research.Chery Europe’s brand portfolio and future plans
Chery Europe currently markets its eponymous brand, as well as Omoda and Jaecoo. The company is also preparing to introduce two new brands: Lepas, targeting the quasi-premium segment, and iCaur, focused on 4x4 vehicles. These additions aim to expand Chery’s presence in the European market.
