An extended look at Grand Theft Auto VI (GTA VI) became the most-watched movie on Netflix during the last week of August, with 31.1 million views. The video, which is nearly 30 minutes long, gives a detailed preview of the upcoming game, scheduled for release in November. The footage was made available on Netflix for six hours on August 27 before Rockstar Games, the game’s developer, uploaded it to its YouTube channel. Despite the short exclusivity period, the trailer became the top movie on Netflix and reached the number one spot in 58 countries.
The extended look offers in-game footage from the PlayStation 5 version of GTA VI. It highlights changes to combat mechanics, how the game expands on the series’ universe, the ability for players to switch between main characters, and the variety of side activities available. The game is expected to take around 80 hours to complete its main story. The trailer’s success on Netflix was so significant that it outperformed the same content on YouTube, where it has so far received 17.7 million views. According to Netflix, each view counts as one complete watch, regardless of how many times it is played within a household, unlike YouTube, which counts a view as soon as a video starts playing.
The GTA VI trailer dominated Netflix’s top 10 list for the week of August 24 to 30, far surpassing other titles like The Whisper Man and Shrek. It was the most-watched program on the platform, with 31.1 million views globally. The success of the trailer was not limited to English-speaking countries—Netflix reported that it was number one in 87 of the 93 countries it tracks. In Europe, it topped the rankings in France, Belgium, Germany, Italy, and about 20 other countries. It was also number two in the rest of the world.
The release of the trailer led to a significant spike in traffic to Netflix. According to IGN, the number of mobile connections to the service increased by 50 percent, and web connections rose by 125 percent compared to previous Thursdays. Netflix praised the trailer as an “unprecedented” achievement, calling it the “most detailed preview to date” of the next installment in the Grand Theft Auto series. While the official YouTube version has received fewer views, unofficial copies of the trailer on other platforms have added to its overall reach, though Netflix still holds the lead in official view counts for the week.
GTA VI Trailer Breaks Netflix Viewership Records Despite Short Exclusivity Window
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