In Germany, the FRITZ!Box has become a household name, with 60% of homes using the device and 95% of adults recognizing the brand. As the company celebrates its 40th anniversary, it reported a turnover of 630 million euros and employs 900 people in Berlin-Moabit. Recently, FRITZ! introduced the FRITZ!Box DSL/Fiber 7-90, a new model designed for modern internet and smart home needs. This device features a sleek, simplified design with a single button, a single LED, and hidden cables, along with 11 antennas and energy-efficient cooling that uses just 12 watts of power. Inside, it includes advanced components such as a fiber modem, tri-band Wi-Fi 7 capable of speeds up to 12.2 Gbit/s, and support for smart home technologies like DECT and Zigbee. FRITZ! also offers a range of complementary products, from routers to smart thermostats, and has introduced new features like DNS filtering and automatic traffic prioritization in its latest software update. While no official price or release date has been set for the FRITZ!Box 7-90, the company has confirmed it will now sell products directly through its French store. In France, internet providers like Bouygues Telecom offer high-speed fiber connections with Wi-Fi 7, but typically require users to use their own equipment, making third-party routers difficult to integrate. For example, providers like Free, Bouygues, and SFR use different methods to manage internet connections, often requiring specific devices or configurations. In some cases, users can bypass the default router by connecting their own device to the network, but this process can be complex and varies by provider. The FRITZ!Box 7-90 could potentially replace the standard router provided by French fiber providers, simplifying the setup by eliminating the need for an extra box and power source. However, the process is more complicated in France compared to Germany or Belgium, where users only need to input specific identifiers. FRITZ!, now known as FRITZ! GmbH after rebranding in 2025, has grown from a small Berlin-based company founded in 1986. It recently sold a majority stake to the Dutch investment firm Imker Capital, though the original founders still hold a minority share. In 2024, the company faced a fine of nearly 16 million euros from German regulators for price-fixing with distributors. Looking ahead, FRITZ! aims to strengthen its presence in Europe, focusing on "digital sovereignty" and supporting initiatives like the VTKE, which promotes router freedom in countries where it is not yet standard. France is one of the key countries on this list, and the company's efforts to expand its reach may help change the landscape of internet and smart home technology in the region.