Kia France is reshaping its internal structure by introducing a new department focused on customer experience and appointing Nicolas Janin to lead it. The company says this change is in response to the evolving expectations of car buyers and the need to provide a more seamless, personalized, and consistent experience throughout a customer's journey with the brand. Janin, who previously served as the sales director, will now oversee areas such as customer relationship management, customer satisfaction, training, and the expansion of the dealer network. This reorganization aims to improve collaboration across different departments and enhance cooperation between Kia France and its dealers. Marc Hedrich, president of Kia France, emphasized that placing customer satisfaction, loyalty, and the overall quality of the experience at the center of the company's strategy is a key priority. This shift reflects a broader industry trend of focusing on customer-centric approaches to remain competitive in a rapidly changing market. Nicolas Janin is being succeeded in the sales director role by Elise Remark, who brings nearly 20 years of experience in the automotive industry. She has been the marketing director at Audi France since 2024 and believes Kia has strong potential to lead in the market, particularly due to its strong electric vehicle lineup, innovation capabilities, and robust dealer network. Remark expressed confidence in Kia’s ability to leverage its strengths to achieve success in the coming years. Both Nicolas Janin and Elise Remark will report to Guillaume de Boudemange, who serves as the operations director of Kia France. The company has expanded the scope of de Boudemange’s role to ensure closer coordination between sales performance, customer experience, and the development of the dealer network. This move underscores the importance of aligning different aspects of the business to achieve shared goals and improve overall efficiency.