Amadeus, a major player in the travel technology industry, has introduced new hotel distribution tools developed in collaboration with HyperGuest. These tools are designed to help travel agencies and other professionals manage hotel contracts and rates more efficiently. The features are accessible through Amadeus Leisure Connect Plus, a platform that allows agencies to manage and distribute their private hotel agreements directly from the Amadeus Travel Platform. The new system connects agencies to more than 150 channel managers through real-time application programming interfaces (APIs). This integration enables automatic updates to hotel rates and availability, faster onboarding of new properties, and the ability to distribute content across various sales channels. Agencies can maintain control over their exclusive rates and enhance their offers by adding services such as breakfast, parking, room upgrades, early or late check-out, children’s clubs, or spa access. The partnership with HyperGuest is expected to help agencies expand their hotel offerings and simplify the management of direct contracts. Hotels, in turn, gain access to a broader network of travel professionals who can distribute their properties. Value Hotels, one of the companies involved, will add 15,000 independent properties from a direct source, enriching the selection available to leisure travel agencies. This expansion includes more detailed information about properties, pricing plans, and available services. Amadeus aims to provide more comprehensive and structured hotel content, especially as artificial intelligence (AI) begins to play a larger role in travel searches. By combining multiple supply sources within a single platform, the company hopes to address the growing complexity of hotel distribution. This approach allows agencies to streamline their operations while offering travelers a wider range of options.