A Troyes-based association called Donne ton soutif, founded in 2020 by Laurence Diniz, collects bras and uses the proceeds to fund well-being activities for women affected by cancer. The association places pink collection boxes across the Aube department, encouraging people to donate undergarments during October Rose and in the spring. These donations are used to support the association’s mission, which focuses on fighting all cancers in women. Over 350,000 items have been collected in the region, with many donors creating their own boxes in other parts of France. The association now operates from a new location at the Paul Bert school in Troyes, where thirty volunteers sort through the collected items. Laurence Diniz explains that the items must be new, or if used, they must be clean. If there is no label or known size, the items are donated to other charities, like the Red Cross. Those in better condition are sold at pop-up sales, with the last one raising 2,400 euros. In total, 36,000 euros have been donated in the Aube department to support care programs and improve the morale of cancer patients.
The idea for Donne ton soutif came to Laurence Diniz in 2020, the year her friend Clarisse died after a long battle with cancer. The association supports between twelve and fifteen women through the "Gym after Cancer" program, run by the Féminin Pluri'elles association in Troyes. The program is open to any woman affected by cancer who is undergoing treatment and feels up to participating. It is funded by Donne ton soutif, with a 40-euro membership fee. The program meets twice a week, on Mondays and Thursdays, for one hour each time. The four pillars of the program include cardio exercises to help prevent cancer recurrence, balance work to address pain in fingers or toes caused by treatments, muscle strengthening to combat muscle loss or weight gain from hormone therapy, and flexibility exercises to help with joint problems. The association also offers other forms of support, such as hypnosis, to aid in recovery.
Amélie Collet, one of the participants in the program, shared her experience at the pink village in Troyes on Friday, October 9, 2026. She was diagnosed with breast cancer at 39, after a one-year delay in diagnosis. Through the "Gym after Cancer" program, she was able to regain her strength and connect with other women going through similar challenges. Today, Amélie is in remission and has become an ambassador for the Jeune et Rose association, which focuses on raising awareness among women aged 20 to 45. She organizes monthly outings for patients and recently received funding from Donne ton soutif for an afternoon with a dietician.
Emelyne Bourgoin, a nurse at an Ehpad (a type of nursing home for the elderly), has a special connection with Laurence Diniz's association. In 2018, she was diagnosed with breast cancer, a genetic form of the disease that led her to join the Généticancer association. She underwent a double mastectomy and, to help rebuild her confidence, received tattoos for her scars and participated in art therapy with photographer Zoé Millerot. Emelyne notes that supportive care is a valuable resource for those facing cancer. The tattoos, she says, cost around 1,000 euros.
Cancer treatment can be costly, and these support programs are especially appreciated when financial coverage is limited. According to Audrey Bruy, the announcement that a hormone therapy drug will no longer be reimbursed starting in December is concerning. Osteopathy sessions, which can help with joint pain, cost 60 euros, and nail polishes to protect nails during chemotherapy are also expensive. Amélie recalls that a law was passed in February 2025 to provide full reimbursement for specialized bras and dermopigmentation treatments after a mastectomy, but the implementing rules have yet to be published.
Like many national or local associations, Donne ton soutif works in partnership with the Troyes Hospital, which has recently begun seeking sponsorship for its future Aubois Cancer Institute. The hospital aims to make this project a reality by the end of 2027. The Ligue contre le Cancer of the Aube received an 80,000-euro donation from the Vitrines de Troyes on October 9, which it will use for this initiative. The Aubois Cancer Institute requires 2.6 million euros to be realized.
Local Association Collects Bras to Support Cancer Patients and Fund Wellness Programs
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