Showroom Media announces new leadership

Showroom Media, an advertising agency under the Showroomprivé group, has appointed two new executives as part of its plans for 2027. Manon Rosset will lead the team focused on direct advertisers and international growth, while Tony Nguyen will oversee commercial partnerships with advertising agencies.

New roles highlight strategic goals

Rosset’s role includes expanding the agency’s advertiser base, supporting growth in Spain, Portugal, and Italy, and advancing retail media strategies for brands that sell similar products. Nguyen will work on building relationships with major advertising groups, supporting the sales team, and maximizing the value of the agency’s data assets.

Leaders report to key executive

Both Rosset and Nguyen will report to Jean-François Rousseau, who is the Business Media Director at Showroom Media. Rousseau manages the sale of audiences and first-party data from Showroomprivé, Beauté Privée, and Saldi Privati, which are part of the larger Showroomprivé group.

Agency claims significant reach

Showroom Media says it has 21 million members across Europe and receives 1.6 million daily visits to its platforms. This audience size is a key asset for advertisers looking to target consumers through the agency’s data and advertising networks.

Rosset and Nguyen bring experience

Rosset previously worked as Sales Team Leader at Valiuz/Infinity Advertising and as Client Director at Mediatransports. Nguyen has held roles such as Agency Sales Manager at Utiq, Head of Digital & Programmatic Sales at Webedia, and Director of Agency Consulting and Development at Prisma Media.