Sony has re-entered the market for portable party speakers, a category typically dominated by companies like JBL. Competitors such as Samsung, LG, and Hisense are also trying to capture market share. Sony’s latest offering, the ULT Tower 7, is part of a new line that includes the ULT Tower 5, Tower 7, and Tower Max. This marks a departure from earlier models like the ULT Tower 9 and 10, as the new range introduces updated designs and sound systems. The ULT Tower 7 has dimensions of 42.1 cm x 34.7 cm x 71 cm and weighs 22,800 grams. It is designed for portability, with four handles for carrying and a fifth handle that allows it to be moved like a bag, though this handle is not adjustable. It also includes wheels for easier mobility. The speaker features Bluetooth version 5.3 and has an IPX4 rating, which means it is resistant to water splashes but not fully waterproof. It is advertised to last up to 30 hours on a single charge under specific conditions, though this time decreases significantly when the volume and lighting are at maximum. The ULT Tower 7 has a vertical design that can be laid down for use. It has rounded edges and a front covered with an acoustic grid. A prominent ULT button on the upper left corner functions as a volume control and can be pressed to switch between different sound settings. Control buttons are spread across three zones, with essential functions on the top and secondary functions on the back, including options for pairing with another speaker, adjusting battery-saving mode, and modifying lighting. The speaker includes two light sources: a colored strip around the front that changes with the music or settings, and a ring around the ULT button. Connectivity options are extensive, featuring inputs for RCA Cinch and XLR, an XLR output, a 6.35 mm jack for microphones, and USB ports. The Bluetooth 5.3 version supports multiple audio codecs and allows connecting to two devices at once. Inside, the speaker has a three-way audio system with a large bass speaker, midrange drivers, and tweeters to produce clear, accurate sound. It also includes a special vent that enhances bass performance and reduces the need for high power. The ULT Tower 7 is priced at 799 euros, but it is currently available for 599 euros. It competes with models like the JBL PartyBox 330 and 520, as well as the Marshall Bromley 450, which has a removable battery but less volume and bass. According to the report, the ULT Tower 7 is currently the top choice in its price range for those looking for high-quality sound and portability.