Rumors suggested that the Apple TV 4K 128 Go model, often used as an alternative to the Player TV 4K in Freebox Pop offers, would soon face a stock shortage. This prediction has now come true. On Free’s online configurator, the Apple multimedia box now displays a message stating "Stock exhausted!" with no additional details. This shortage has been noticeable at Free for several days but does not appear to affect other retailers. Customers can still purchase the Apple TV 4K 128 Go directly from Apple, Amazon, or other third-party resellers.
The stock rupture at Free may be due to either a pricing issue or a strategic decision by the operator. According to iGen, the Apple TV 4K is no longer based on the latest design or technologies. The device has had the same chassis since 2022 and lacks compatibility with Apple Intelligence, a new set of AI features, and support for the AV1 codec, which is gaining popularity for its efficiency in video compression.
For months, whispers have suggested that Apple is working on a new Apple TV model, potentially launching this autumn. This could mean that Free is waiting for the new model to place a new order. However, it is also possible that the stock rupture is related to recent price increases from Apple across many of its products, including the Apple TV 4K. Free might have decided to clear its inventory of the older model purchased at the previous price, avoiding the risk of restocking at the higher cost.
Free has not yet provided an official explanation for the stock rupture or given an estimated return date for the Apple TV 4K 128 Go. As a result, potential buyers are advised to check other retailers or wait for updates from Free.
Apple TV 4K 128 Go Models Unavailable at Free, Availability Elsewhere Remains Unchanged
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