Apple to unveil new products in October

Apple is reportedly preparing to introduce new products, including touch-screen MacBooks and an iPad mini with an OLED panel, according to reports from Bloomberg journalist Mark Gurman. The journalist claims Apple is hosting a "launch experience" in Los Angeles on October 28, which may include new MacBook models, an iPad mini, and Macs with the M6 chip.

Event timing and product details

Gurman suggests Apple’s marketing team is organizing events for influencers in Los Angeles on October 27 and 28, hinting that product announcements could happen on October 27, followed by a press presentation on October 28. However, Apple has not officially confirmed the date, location, or specific products, despite Gurman’s track record of accurate predictions.

Touch-screen Macs and design changes

The potential introduction of a touch-screen MacBook would represent a major shift for Apple. Steve Jobs once dismissed the idea as "ergonomically terrible" during a 2010 event, arguing that vertical touch screens would be uncomfortable to use. Apple has since focused on trackpads and the Touch Bar, which was later removed. Gurman, however, claims redesigned 14-inch and 16-inch MacBook Pro models with OLED touch screens are in development.

New iPad mini and M6 chip

The new iPad mini is expected to feature an OLED panel, which offers better contrast than the current model’s LCD screen. The M6 chip is also anticipated to be included in a 14-inch MacBook Pro and an iMac that will keep their current design. Pricing details and official confirmation from Apple remain unclear.

Apple’s event strategy

Apple has been holding multiple events to showcase its end-of-year innovations. In October, the company introduced HomeView, a connected home screen, along with a HomePod mini 2 and a new Apple TV 4K. This approach, similar to the 2024 Mac M4 event, avoids live keynotes and instead offers hands-on experiences, which may be more effective for engaging audiences on platforms like TikTok.