France updated its telephone prospecting rules in 2026, requiring consumer consent for commercial calls. A joint webinar clarified the new regulations and legal framework.
France updates phone marketing rules
On August 11, 2026, France introduced new rules requiring companies to get consumer consent before making sales calls. The update aims to reduce unwanted commercial calls by ensuring that individuals agree to be contacted.Webinar explains new regulations
The CNIL and DGCCRF held a webinar on September 24, 2026, to help businesses understand the new rules. The session focused on the specifics of the updated regulations for telephone prospecting, excluding automated calls.Legal basis for the changes
The new rules are based on several legal texts, including Article L.223-1 of the Consumer Code and Decree No. 2026-662 of July 23, 2026. These documents detail how companies must collect, store, and allow consumers to withdraw their consent for telephone marketing.GDPR and consumer rights
The changes also incorporate provisions from the General Data Protection Regulation (GDPR), such as rules on the legal basis for data processing, conditions for valid consent, and the right of consumers to object to being contacted. These GDPR elements ensure compliance with broader data protection standards.
