New call regulation enacted

Since August 11, a new regulation has been implemented requiring that any commercial call, regardless of the subject matter, must be preceded by an explicit, prior, and traceable consent. The proof of this consent must be provided by the professional making the call.

Purpose of the regulation

The regulation aims to protect consumers from unsolicited commercial calls by ensuring that any such communication is based on clear and documented permission from the recipient.

Compliance requirements

Professionals making commercial calls are now responsible for maintaining records that prove the recipient gave their consent. These records must be traceable and available for inspection by regulatory authorities.

Impact on businesses

This change may increase the administrative burden on businesses that rely on phone calls for sales or marketing. Companies are now required to implement systems to track and document consent effectively.

Consumer protection focus

The regulation reflects a growing emphasis on consumer privacy and data protection. It aligns with broader efforts to give individuals more control over how their personal information is used.