Kendall Jenner, the 30-year-old model and social media influencer, has acquired a minority stake in Trip, a fast-growing British company that produces drinks and supplements. The investment comes as part of a new global marketing campaign, with Jenner serving as the brand's public face. Trip, based in London, was founded in 2019 by Olivia Ferdi and Daniel Khoury, a husband-and-wife entrepreneurial team. The company is known for its range of cannabidiol (CBD) soft drinks and various supplements, including magnesium products. Trip has seen rapid growth in recent years and is considered one of the UK’s fastest-expanding food and drink companies. Last year, a funding round led by New York-based investment firm Coefficient Capital valued the company at over $300 million (around £222 million). Other notable investors include singer Joe Jonas and model Rosie Huntington-Whiteley. According to recent financial filings, Trip generated nearly £67 million in revenue during the previous financial year. Kendall Jenner expressed her enthusiasm for the partnership, saying she has been a long-time admirer of Trip’s products and brand philosophy. "I’ve been obsessed with Trip for a while; the product is incredible, and I’ve always loved how elevated and intentional the brand feels," she said. She praised the company’s mission to help people find calm in their daily lives and highlighted her connection with founders Olivia Ferdi and Daniel Khoury. Olivia Ferdi also praised Jenner’s alignment with Trip’s vision. "Kendall perfectly embodies the way we think about calm today—finding moments within a full life to reset, feel present, and be your best authentic self," she said. The partnership marks the beginning of a new global campaign, which both parties hope will expand Trip’s reach and reinforce its message of mindfulness and well-being. CBD, or cannabidiol, is a compound found in cannabis plants. Unlike tetrahydrocannabinol (THC), which is responsible for the "high" associated with marijuana, CBD does not cause intoxication. It has been used to treat epilepsy and may also help with anxiety, insomnia, chronic pain, and addiction. Trip’s products containing CBD are marketed as wellness-focused alternatives for consumers seeking natural remedies.