Beyoncé’s haircare brand, Cécred, has officially launched in the UK, available through Space NK and the brand’s own website. The brand, which took six years to develop, first hit the US market in 2024 and caused a major online stir due to its celebrity backing and innovative approach to hair health. The brand’s foundation comes from Beyoncé’s mother, Tina Knowles, who had been showcasing Beyoncé’s long, healthy natural hair online years before the brand was announced. Cécred’s launch included informative demonstrations by Beyoncé and Tina, alongside insights from hair and scalp professionals like trichologist Dr. Kari Williams. Cécred’s clarifying shampoo and scalp scrub stand out for their unique blend of ingredients, including tea tree, fermented willow bark (which contains salicylic acid), and niacinamide. These components work together to regulate the scalp and are ideal for oily hair types, with a refreshing herbal scent of mint, rosemary, tea tree, and lemon. However, the product may not be suitable for those with dandruff-prone scalps, as dandruff is often linked to fungal overgrowth, and fermented ingredients can sometimes worsen the condition. Another standout product is the reconstructing treatment mask, which is described as a powerful solution for damaged hair. It features a patented bioactive keratin ferment, which is said to “fill hair cavities” and reduce breakage by up to two times. The mask is best suited for colored, chemically treated, or heat-damaged hair and has a rich, woody scent with notes of oud, sandalwood, vetiver, violet leaf, and jasmine. It combines hydrating and strengthening properties to restore hair’s health and strength. Cécred also offers a fermented rice and rose protein ritual, which involves a two-step process. The first step includes mixing fermented rice and protein powder with warm water and leaving it on the hair for five to 15 minutes. The second step involves applying a conditioning silk rinse. This ritual contains biotin, rose, honey, and amino acids, and is suitable for all hair types with a fruity and floral scent of yuzu, white peach, and jasmine. The brand’s moisturizing deep conditioner and moisture sealing lotion also offer various benefits, with the former being silicone-free and containing natural butters and oils. Overall, while Cécred’s full range is available, a reviewer suggests that buying all products at once might not be necessary. Instead, focusing on one to three products that best suit individual needs is recommended. The reviewer found the reconstructing treatment mask and the fermented rice and rose protein ritual to be the most effective and worth trying.