In response to growing competition in the television market, Philips is once again focusing on its signature technology, Ambilight, for its 2026 lineup of TVs. This year, all of Philips' new models include Ambilight, a lighting system designed to enhance the viewer's sense of immersion. One of the standout models in the lineup is the Philips 55OLED801, an OLED TV that is currently on sale with a 300 euro discount. Originally priced at 1,499 euros, it is now available for 1,199 euros at retailers like Darty and Son-Vidéo. The Philips 55OLED801 features a three-sided Ambilight system, where a network of LEDs behind the screen mirrors the colors of the content being displayed in real time. This creates a luminous halo around the TV, making it appear as if the image extends beyond the screen. This effect is especially noticeable during movies and video games, adding to the overall sense of immersion. Additionally, Philips has introduced AmbiScape technology, which extends the lighting effect to other areas of the room using compatible smart bulbs that sync with the TV's visuals. The TV is equipped with a 55-inch 4K OLED panel, which promises deep black levels, high contrast, and wide viewing angles. It supports several advanced video formats, including Dolby Vision, HDR10+ Adaptive, HLG, and HGIG, which enhance both dark and bright areas of the image. The P5 AI Perfect Picture Engine processes images in real time to optimize contrast, color accuracy, and motion smoothness. The screen has a native refresh rate of 120 Hz, which helps reduce motion blur during fast-paced scenes in movies and sports. This high refresh rate also appeals to gamers, who will appreciate the four HDMI ports available, including one that supports eARC. These ports handle 4K content at 120 Hz, making the TV a strong choice for gaming consoles like the PS5 and Xbox Series X. The ports also support ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), which reduce input lag and prevent screen tearing or judder. The TV is also compatible with AMD FreeSync Premium and Nvidia G-Sync for smoother gaming experiences. For audio, the Philips 55OLED801 includes two wide-range speakers that deliver 20 watts of power. It supports advanced audio formats like Dolby Atmos and DTS:X, offering a more immersive sound experience. However, for the best results, an external audio system like a soundbar is recommended. The TV runs on the Titan OS, which provides quick access to popular streaming platforms. It is also compatible with Matter, allowing integration into a smart home network, and supports voice assistants like Google Assistant, Apple Siri, and Alexa.