ACPM's OneNext 2026 study reveals French reading habits, showing 35% of reads by primary buyers, 45% outside the home, and varied demographics across contexts.
ACPM releases new OneNext study
The ACPM has published the second wave of its OneNext study for 2026, which focuses on the audience of print media, including both paper and digital versions of newspapers and magazines. The study looks at how people aged 15 and over in France read, where they read, and how they access publications.Reading habits and sources
According to the study, more than a third of reading acts are done by individuals who have personally bought or subscribed to a publication. A significant portion of readings come from sharing within households or between individuals, while a small but notable percentage are from digital versions in PDF format. Corporate subscriptions also contribute to the overall reading figures.Reading locations
While the home remains the primary location for reading, nearly half of all reading acts occur outside the home. These include readings at work, in public transport, or at friends' or family members' homes. Other locations, such as cafes or libraries, account for a quarter of all readings.Duration of reading sessions
The study also reveals that about a third of reading acts last less than 10 minutes, while nearly 40% last 20 minutes or more. This indicates a wide range of engagement levels among readers, with some spending considerable time reading and others only skimming content briefly.Reader demographics and profiles
The OneNext study highlights significant differences in the profiles of readers based on how they access publications and where they read. Older individuals and those with higher education levels are more likely to be primary readers or to read at home, while younger people and those in urban areas are more likely to read in public transport or digital formats.Age and education differences
Younger readers and those with higher education levels are overrepresented in public transport reading and digital reading. The study also shows that people in Paris and other large cities are more likely to read in public transport, reflecting the influence of urban living on reading habits.Income and professional profiles
Readers who access publications through corporate subscriptions or at work tend to be men, have higher incomes, and hold professional or managerial positions. These groups also show a higher likelihood of having completed higher education.Top publications by audience
The ACPM ranking shows that the PQR66 aggregate leads in average audience size, with over 13 million readers. Other top publications include Le Parisien-Aujourd'hui en France and Le Monde. In terms of the last period audience, the PHR aggregate tops the list, followed by Marmiton and Diverto.Study methodology
The OneNext S2 2026 study is based on a sample of 42,448 individuals aged 15 and over, surveyed over two years. It focuses exclusively on print media, including both paper and digital formats, and does not include data on website or app usage. The sociodemographic data are presented as indices compared to an average reader profile.
