Maison Margiela's spring-summer 2027 runway show, held on September 29 in Paris, presented a bold and unconventional vision for beauty and makeup. Under the creative direction of Glenn Martens, who previously worked at Diesel, the collection challenged traditional makeup norms with a focus on minimalism and dramatic contrasts. The models appeared with heavily applied foundation that created a neutral, almost ghostlike appearance, often omitting blush or contouring. This "ghostface" aesthetic emphasized the natural structure of the models' faces, with sunken cheeks and highlighted facial contours, creating an ethereal, almost otherworldly look. Some models were presented with a gaze that seemed erased, with eyebrows and lashes also covered by a pronounced nude makeup look. The makeup applied at the roots of the hair reflected current trends, drawing inspiration from the red roots of singer Billie Eilish and the decoloration techniques used by Rosalía. This attention to detail extended to the hair, where the makeup created a seamless transition between the skin and the hairline. The collection featured a mix of unfinished and ultra-defined looks. Some models appeared with barely any makeup, while others had arched and darkened eyebrows, and eyes stretched by cat-eye liner effects. These contrasting styles were inspired by the dramatic and theatrical makeup often seen in the Drag Queen scene. Blush was applied not only on the cheeks but also at the hair roots, adding depth and dimension to the overall look. Maison Margiela's spring-summer 2027 collection represents a new creative direction for makeup, moving beyond the natural lines of the face to invent a new aesthetic language. The show explored the boundaries of beauty, challenging conventional notions and inviting viewers to reconsider the role of makeup in both fashion and self-expression.