Casino to rename itself Plesio

The French retail group Casino has announced it will change its name to Plesio, a new identity intended to highlight its focus on local commerce, according to a statement released by the company.

Meaning of the new name

The name Plesio comes from the Greek word for "proximity," reflecting the company's emphasis on being close to local communities and businesses through its retail operations.

Name change not affecting existing brands

The company clarified that the name change will not affect its seven existing brands, including Monoprix, Casino, Spar, Vival, Cdiscount, Franprix, and Naturalia. These brands will continue to operate under their current names.

Shareholder approval pending

The name change requires formal approval from shareholders, which will be sought during the group’s next general meeting, expected to take place in the first half of 2027.

Company's future strategy

Philippe Palazzi, general director of Plesio, stated that the rebranding represents a step toward a future centered on proximity in commerce, emphasizing the company’s refocus on local businesses and its openness to welcoming new brands, especially in the food service sector.