French retailers launch holiday promotion

French toy retailers have started a joint promotional event called Top Chronoël, designed to bring shoppers into stores earlier in the holiday season. The campaign runs from October 28 to October 31 and involves seven major retailers, including JouéClub, Carrefour, and Auchan.

Event includes in-store activities

The Top Chronoël event features daily in-store activities such as Lego building workshops and Pokémon card exchanges. These activities aim to attract families and create a festive atmosphere in participating stores during the early part of the holiday season.

Consumers can collect catalogs and enter a raffle

Participants in the event can collect Christmas catalogs from any of the seven participating stores. Each catalog includes a QR code that allows consumers to enter a raffle for one of more than 8,000 toys from 40 different brands, including LEGO, Hasbro, and Playmobil.

Promotion targets delayed holiday shopping

The initiative is intended to counter the trend of consumers delaying their Christmas purchases until closer to the holiday. This trend has been negatively affecting the toy market by pushing sales into a shorter period near December 25.

Goal is to boost early sales and engagement

By encouraging shoppers to visit stores earlier, the Top Chronoël campaign aims to benefit the entire toy market. Early sales can help retailers manage inventory better and increase customer engagement throughout the holiday season.