Campaign dates and purpose

French toy retailers are launching the third edition of the "Top Chronoël" promotional campaign from Wednesday, October 28, to Saturday, October 31, in an effort to encourage early Christmas shopping. The campaign, initiated by the Associations of Toy Manufacturers (FFJP) and specialized distributors (FCJPE) in 2024, aims to help families start their holiday shopping by collecting Christmas toy catalogs in stores.

Participating stores and activities

Seven toy retail and mass-market store chains are participating in the campaign: JouéClub, King Jouet, La Grande Récré, Jouets Sajou, Carrefour, Cdiscount, and Auchan. Each participating location is planning daily activities to attract families. For example, JouetClub is organizing a dinosaur fossil personalization workshop from Jurassic World on the first day, a Christmas ball creation session on the second day, a flag creation activity with the colors of Radiator Springs from the Cars franchise on the third day, and coloring activities on the last day.

Variability of activities and contests

Specific programs may vary by store, and participants are encouraged to check with their local store for details. In addition to in-store activities, a large contest is being held during these four days. Participants can scan the QR code printed on the catalogs or visit the official platform Topchronoel.fr to try to win toys and complete Christmas wish lists.

Prizes and brand participation

Over 8,000 toys from 40 different brands, including Bandai, Asmodee, Corolle, LEGO, Mattel, Playmobil, Rubies, Ravensburger, and Silverlit, will be available for winning.