Christmas preparations begin earlier

The Christmas season is increasingly being anticipated earlier in the year, with the famous gift rush moving closer to Christmas Eve each year. This trend has prompted retailers to organize events aimed at helping families manage their holiday spending more calmly.

Topchronoël event returns in 2026

From October 28 to 31, 2026, the Topchronoël event will bring together seven major retail brands. These include King Jouet, JouéClub, La Grande Récré, Jouets Sajou, Carrefour, Cdiscount, and Auchan, which is new to the event this year.

Event aims to spread holiday expenses

The main goal of the event is to encourage parents and children to look through new catalogs together as early as the All Saints' Day holidays. This approach is intended to spread holiday expenses more evenly and reduce financial stress later in the year.

Retailers offer personalized assistance

To support families, retailers are increasing their staff in stores to provide personalized assistance. This includes helping hesitant parents and offering toy recommendations tailored to the developmental needs of each child.

Contest offers thousands of gifts

A large contest is part of the event, with thousands of gifts up for grabs. Over 8,000 toys from forty major brands, including LEGO, Playmobil, and Mattel, are available for participants to win.

Participation is simple and quick

Participating in the event is straightforward. Families can retrieve the physical catalog at partner stores, use a QR code on the pages to join the national draw, or participate online via the event's official website.

In-store activities for children

Throughout the event, in-store activities are designed to engage children. These include manual creation workshops, themed crafts, building challenges, and giant coloring sessions, all aimed at making the shopping experience more enjoyable.

Event helps parents identify preferences

The activities also give parents an opportunity to observe their children interacting with toys. This helps them identify their true favorites, ensuring a more accurate Christmas list without last-minute stress.

Event promotes shared family time

By turning gift shopping into a shared activity, the event aims to restore the joy of Christmas preparations. This approach allows families to enjoy the holiday season without the pressure of last-minute shopping.